Elopak have designed a carton for a Greek dairy producer which the firm claims provides a more ergonomic grip for better pouring.
Delta Dairies, re-launched their fresh milk range in Elopak’s Pure-Pak Curve cartons earlier this year, as part of its 60 year anniversary.
The carton is being used for Delta’s full fat 3.5% and low fat 1.5% milk in 1 litre, while the 500ml and 2 litre versions feature new designs.
Thanos Theodoratos, managing director of Tesco SA, Elopak’s agent in Greece said: “Since the first white milk in a fresh box in Greece in the 1980s our partnership with Delta has supported its drive to provide better, more convenient products.
“The easy grip is simple and effective bringing differentiation to the market.”
The carton has two score lines down the side panels and Theodoratos added: “Because it is an ergonomic feature it allows a more natural grip for better control in use.”