Aseptic packaging giant Tetra Pak has opened a product development centre (PDC) in China to provide beverage and dairy companies with specialist equipment and expertise to cater for a boom market.
As part of the company’s Chinese Technology Development and Manufacturing Centre, the new PDC in Shanghai will provide processing, packaging and powder handling equipment to the firm’s customers.
Tetra Pak said that its new PDC, a “one-stop shop for product development and manufacturing” would enable clients to respond to growing diversity demanded by Chinese beverage and dairy markets
“The combination of urbanization, a rapidly growing middle class and changes in beverage consumption have driven the development of … customers’ product lines, categories and flavours,” the firm added.
Formulation and packaging
Since the creation of new product lines could entail both long development times and high costs, Tetra Pak said it was applying its expertise to help Chinese customers create new products.
With advanced processing equipment for extraction, mixture, addition and filling, the firm said its PDC would provide milk and beverage formulation and testing services, and packaging of finished products.
Onsite expertise will also include product and technology development, concept development, product processing technology and equipment optimisation, product packaging innovation, market evaluation.
Shorter NPD times
Hudson Lee, president of Tetra Pak China, said: “The PDC is designed to support our customers’ formula research, and help shorten their product development time (from laboratory to pilot production) and to reduce product development costs.”
He added: “It marks another milestone in Tetra Pak innovation by providing customers with a one-stop shop for product development and manufacturing.”
The Chinese PDC centre is Tetra Pak’s ninth worldwide. The firm, headquartered in Sweden, has similar sites in France, the Netherlands, Brazil, Sweden, the US, India, Singapore and Japan.