SUBSCRIBE

Breaking News on Dairy Processing & Markets

Big Brands > Tetra Pak

Tetra Pak CEO discusses demand for functional packaging that doesn't cost the earth

By Ben Bouckley , 18-Oct-2011
Last updated on 18-Oct-2011 at 14:52 GMT2011-10-18T14:52:32Z

Tetra Pak CEO discusses demand for functional packaging that doesn't cost the earth
Tetra Pak CEO discusses demand for functional packaging that doesn't cost the earth
Loading the player...

FoodProductionDaily.com gained an exclusive interview with Tetra Pak president and CEO Dennis Jönsson to discuss the demand for less packaging but improved product functionality, as he prepared to address delegates at the World Dairy Summit 2011 in Parma, Italy.

Jönsson (pictured) addressed a dilemma facing both the whole food packaging industry: how to reduce packaging use and increase sustainability, while at the same time addressing consumer demands for improved product features and ease of use?

At the same time consumer demand for different packaging types is likely to increase, the head of the packaging giant said, given ageing populations in markets such as Western Europe and the US and a increasingly youthful demographic in the developing world.

He added: "But at the same time, the world is more and more global so we're seeing more and more similar products being used everywhere. But we need to understand some markets much better, not only to cater for more quickly, but also to cater for them specifically."

Key growth markets for Tetra Pak include the BRIC countries (Brazil, Russia, India and China), and Jönsson added: "China is one example where we've decided to have people locally, to better understand product needs and product development.

"We're working together with customers to ensure that we have that information passed on to our people in development, so we can be much quicker in terms of responding to product needs in that specific market."

Tetra Pak released its first product, Tetra Classic, in 1952, and just last week launched its new Tetra Brik Aseptic 1000 Edge carton.

Jönsson said that since 1952 aseptic packaging had developed greatly in terms of efficient material use, the cost of manufacturing systems and functionality.

But what did he think a Tetra Pak carton might look like in 50 years time?

"It's anyone's guess, but we're looking forward to hopefully having a very efficient, sustainable packaging that caters more for individual needs but also leverages on common platforms. That is the objective that we have, at least," Jönsson said.

Related products

Related suppliers

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Upcoming EU sports nutrition law revamp – a win for industry?

Upcoming EU sports nutrition law revamp – a win for industry?

Craig Simpson

EU food law expert , Steptoe & Johnson

Refreshment and nutrition drive demand for vegetable ingredients

Refreshment and nutrition drive demand for vegetable ingredients

Vegetable ingredients are winning favor with consumers who value them as a healthy part...

Protein could give endurance athletes an extra edge, says Arla Foods

Protein could give products for endurance athletes an extra edge, says Arla Foods Ingredients

A new fast absorbing protein from Arla Foods Ingredients could help crack open the...

America's dairyland to Thailand: Sizeable growth in ingredients

America's dairyland to Thailand: Sizeable growth in ingredients

Greg Rodriguez

Sales manager, Grassland Dairy Products

Thai tastes meet the heat through dairy flavours

Thai tastes meet the heat through dairy flavours

Cesar Gonzalez Acosta

Senior sales director, DairiConcepts

American dairy's newest frontier

American dairy's newest frontier

Dali Ghazalay

Regional director, US Dairy Export Council

Most Americans love ice cream, but are divided on favorite flavors

Americans are united in their love for ice cream, but divided over their favorite flavors

The dog days of summer are here and to help cool off consumers are...

Arla Foods Ingredients’ Nutrilac acid whey from waste to ingredient

Arla Foods Ingredients’ Nutrilac helps turn acid whey from waste to value-added ingredient

Arla Foods Ingredients’ Nutrilac whey protein can help dairy manufacturers turn acid whey, a...

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

Julian Mellentin

Director, New Nutrition Business

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...