Related topics: Formulation
Dannon has launched a coupons program which requires customers to provide proof that they have already purchased a particular quantity of its products before the money-off coupons are issued.
In order to receive the coupons – worth $3, $6, or $15 in $1 amounts – customers must mail store receipts, dated from August 10 to October 31, 2009, to Dannon showing that they have purchased $15, $20, or $40 dollars worth of Dannon products respectively.
The company is calling the scheme ‘Dannonomics’, and says it is a consumer loyalty rewards program “intended to encourage enjoyment of Dannon’s nutritious, wholesome products.”
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