Fonterra offers asset investment system (e-Capex) to other manufacturers
Fonterra
In order to receive the coupons – worth $3, $6, or $15 in $1 amounts – customers must mail store receipts, dated from August 10 to October 31, 2009, to Dannon showing that they have purchased $15, $20, or $40 dollars worth of Dannon products respectively.
The company is calling the scheme ‘Dannonomics’, and says it is a consumer loyalty rewards program “intended to encourage enjoyment of Dannon’s nutritious, wholesome products.”