Breaking News on Dairy Processing & Markets

News > Ingredients

Loading...

Clean labels, transparency and the rise of Greek yoghurt: Ingredion talks top European trends

By Caroline Scott-Thomas+

02-Dec-2013

The horsemeat crisis has boosted consumer demand for clean labels and ingredient traceability, according to vice president and general manager EMEA at Ingredion Jorgen Kokke.

Speaking with FoodNavigator at FIE in Frankfurt last week, Kokke said demand for clean labels had been increasing over the past decade, but the horsemeat scandal had led to even greater consumer concern about transparency and traceability, leading to further demand for ‘simple’ ingredients – like the company’s starches.

Kokke said the company’s own research had shown consumers were looking for products that were free from additives, with short, simple ingredient panels with recognisable ingredients.

Over the past year, the company has introduced a range of new clean label, starch-based products, under the Novation brand name.

Its Novation Indulge product, for example, aims to tap into a growing interest in Greek yoghurt.

Despite the name, the Greek yoghurt trend really took off in the United States, and differs from traditional Greek yoghurt (from Greece) in that it is much lower in fat and often higher in protein. Several low-fat Greek-style strained yoghurt products have already been introduced in the UK, and Kokke said he thought other European countries were likely to follow suit.

Related products

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Innovation for today: Digital tech empowers industry to innovate

Chris Cornyn

founder & president, DINE Marketing

Global probiotic market to add 50% to €33bn by 2018: Analyst

Global probiotic market to add 50% to €33bn by 2018: Analyst

Ewa Hudson

Global head of health and wellness research , Euromonitor International

Festive video insights: Mintel experts offer up highlights and predictions

Festive video insights: Mintel experts offer up highlights and predictions

With 2013 fast drawing to a close and 2014 just around the corner, we...

Clean labels, transparency and the rise of Greek yoghurt: Ingredion talks top European trends

Clean labels, transparency and the rise of Greek yoghurt: Ingredion talks top European trends

Jorgen Kokke

Vice president and general manager, EMEA, Ingredion

Protein has a big ‘ordinary’ future, says Glanbia

Protein has a big ‘ordinary’ future, says Glanbia

Carla Clissman

European commercial director, , Glanbia Nutritionals

Another BRIC in the weight management wall as sector hits $150bn globally in 2013

Another BRIC in the weight management wall as sector hits $150bn globally in 2013

Ewa Hudson

Global head of health and wellness research, Euromonitor International

Filtration not a 'complete replacement' for heat treatment in dairy: GEA

Filtration not a 'complete replacement' for heat treatment in dairy: GEA

Bruce Blanchard & Pierpaolo Mattana

GEA Process Engineering

Sustainability 'playing a big role' in US dairy: IDFA

Sustainability 'playing a big role' in US dairy: IDFA

Cary Frye

Vice President, Regulatory and Scientific Affairs, International Dairy Foods Association...

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

Welsh farmer turned entrepreneur Laurence Harris tells BeverageDaily.com about his nationwide distribution ambition for...

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

DreamPak’s international sales director tells Ben Bouckley that brands must differentiate to grow in...

Lifting one child policy could boost whey protein demand: Volac

Lifting one child policy could boost whey protein demand: Volac

Michael Hiron

Commercial Manager, Lifestyle Nutrition, Volac

Industry must debunk whey protein bodybuilding myths: Volac

Industry must debunk whey protein bodybuilding myths: Volac

Michael Hiron

Commercial Manager, Lifestyle Nutrition, Volac

UK wasn't ready for Upbeat 5-years ago: Volac chief

UK wasn't ready for Upbeat 5-years ago: Volac chief

Mark Neville

Owner and Director of Human Nutrition, Volac

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

Consumer packaging feedback key to cracking new markets: Tetra Pak

Consumer packaging feedback key to cracking new markets: Tetra Pak

Tiziana Molaro

Lead User Experience Researcher, Tetra Pak

FIE 2013: FoodNavigator team round-up

FIE 2013: FoodNavigator team round-up

Our team of journalists is back in the office after three very busy days...

DSM goes 'back to basics' with yogurt cultures concepts

DSM goes 'back to basics' with yogurt cultures concepts

Pete Budde

Product Line Manager for Fermented Milk Products and Direct Vat...

Key Industry Events

On demand Supplier Webinars

High Pressure Processing for Beverages
Avure Technologies
Bottling solution for Liquid dairy products
GEA Process Engineering Inc.
All supplier webinars