SUBSCRIBE

Breaking News on Dairy Processing & Markets

News > Ingredients

Read more breaking news

 

 

Milk protein producer not ready throw in towel to whey

By Hank Schultz

22-Mar-2017
Last updated on 22-Mar-2017 at 16:25 GMT2017-03-22T16:25:48Z

Michael Hiron,  vice president of sales for Milk Specialties Global.

Michael Hiron, vice president of sales for Milk Specialties Global.

Milk proteins continue to carve out a strong niche in sports nutrition despite’s whey protein’s dominance, supplier Milk Specialties Global said.

The demand for protein in general has been at double digit growth rates,” said Michael Hiron, VP of sales for Milk Specialties Global, who spoke with NutraIngredients-USA at the recent Expo West trade show in Anaheim, CA. The primary demand has always been for whey protein, but there seems to be a growing demand for milk proteins as well.

There is no shortage of opportunity in the market. Euromonitor estimates that the global market for sports nutrition products in 2016 stood at $11.9 billion, and grew by $1.2 billion through the course of the year. A full 82% of that value was for protein products, the market research company said. The growth was highest in North America, followed by Western Europe, Australia, Asia Pacific, Latin America, Eastern Europe, and the Middle East and Africa.

Different digestion profiles keeps niche open

Hiron said the different digestion profiles of the dairy proteins, with whey digesting quickly and whole milk or fractionated caseins digesting more slowly, means there will always be a functional niche for milk proteins.  In addition, the protein is free from the vicissitudes of the cheese markets.

We see that dairy proteins have very good satiety effects, he said.

Among the opportunities for milk proteins in sports nutrition are ready-to-drink (RTD) protein beverages as well as in nutrition bars.  Protein powders still clearly dominate the market in terms of share, but RTDs are gaining with a higher growth rate. Euromonitor’s figures show that sports nutrition RTDs grew at a 15% CAGR in the 2011-2016 time frame, while powders grew at 12% and bars grew at 11% in the same period.

Hiron attributed to the growth in RTDs to the product’s on-the-go attractiveness and the ability to sell them in many different venues, including places like gas stations.  And he said the products fit into an overall market trend, that being the ‘snackification’ of nutrition.

Agropur reshapes US business to streamline customer experience

Agropur reshapes US ingredients business to streamline customer experience

Agropur Ingredients has streamlined its US business by dividing it into three sectors: nutrition...

Land O’ Lakes Ingredients debuts clean-label, organic cheese powders

Land O’ Lakes Ingredients launches clean-label, organic cheese powders aimed at popcorn consumption

To respond to consumer demand for natural dairy ingredients free from food coloring and...

Glanbia Nutritionals introducing new dairy products at IFT17

Glanbia Nutritionals introducing new dairy products at IFT17

Glanbia Nutritionals, a global nutrition and formulation company, is showcasing new ingredients at IFT17...

DuPont launches stabilizer for plant-based beverages

DuPont launches stabilizer for plant-based beverages

DuPont Nutrition & Health (DuPont) has launched a new ingredient in its Danisco range...

Peptan collagen peptide has dairy product options

Peptan collagen peptide has dairy product options

Collagen peptides are finding their way into more and more dairy products, as they...

FrieslandCampina focuses on sports nutrition rich in proteins

FrieslandCampina focuses on active people with sports nutrition rich in proteins

FrieslandCampina has introduced its own protein-rich sports nutrition range under the Vifit Sport brand.

Treofanphthalate-free packaging and mineral oil barriers

Treofan turns to phthalate-free packaging films and mineral oil barriers

Jürgen Schischko

Technical service director, Treofan

Braskem packaging changes color if a product is unfit for consumption

Braskem packaging changes color if a product is unfit for consumption

Marcia Pires

polymer science researcher , Braskem

Mettler-Toledo Safeline metal detection systems

Mettler-Toledo Safeline debuts four enhancements on its metal detection systems

Mettler-Toledo introduced four enhancements on its Safeline metal detection systems at Interpack.

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...