Consumers are demanding more from their foods – a total package of health, wellness and flavour, and they’re prepared to pay more for products which deliver premium benefit.
NZMP Low Lactose Instant Whole Milk Powder (IWMP) with less than 2% lactose minimises the potential for digestive discomfort and has all the goodness of standard cow’s milk with a naturally sweeter flavour. Our analysis also shows that low lactose dairy offerings can command a 32% premium above standard offerings.
To find out more, submit your request for a copy of our FREE Low Lactose Dairy Nutrition Report
It’s already popular across a range of segments, but whey protein now dominates an even wider audience of mainstream consumers. Whey continues to grow across broader markets because its molecular behavior under high-heat treatment has been understood, and can be controlled, and this is enabling new opportunities for food manufacturers.