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Arla launches new business in Ghana

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By Jim Cornall+

Last updated on 31-Aug-2017 at 10:51 GMT2017-08-31T10:51:27Z

Arla will begin selling its branded dairy products in Ghana next month after launching a subsidiary in the West African country.
Arla will begin selling its branded dairy products in Ghana next month after launching a subsidiary in the West African country.

Arla Foods is expanding into another market in its Sub-Saharan Africa business region by creating a sales and packaging facility in Ghana.

The subsidiary will begin selling Arla’s branded dairy products in Ghana from September 2017.

The site will initially employ eight people, but the total number of employees is expected to increase as the market develops.

The Arla-owned subsidiary, Arla Foods Ltd., will be based in the capital Accra, and will supply products from its Dano range also sold in Nigeria, including powdered milk, and butter and cheese from value-added brands like Arla and Lurpak.

Milk deficit opportunity

The move is part of the company’s Good Growth 2020 strategy, to develop new markets for Arla’s products outside the EU. As part of the strategy, Arla aims to triple its revenue in Sub-Saharan Africa by 2020.

Steen Hadsbjerg, vice president of Arla’s business region in Sub-Saharan Africa said Ghana is a well-developed food market in West-Africa, where Arla has a lot to offer consumers.

He added West Africa currently faces a milk deficit, which gives Arla an opportunity to provide dairy products that meet consumers’ needs.

The subsidiary in Ghana will oversee the re-packaging facility in Tema Industrial Park close to Accra, as well as product marketing.

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