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At-home nut milk maker launch on Kickstarter suggests market demand

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Mary Ellen Shoup

By Mary Ellen Shoup+

14-Mar-2017
Last updated on 15-Mar-2017 at 08:04 GMT2017-03-15T08:04:22Z

At-home nut milk appliances are more convenient and less time-consuming than traditional methods.
At-home nut milk appliances are more convenient and less time-consuming than traditional methods.

Wyoming-based Brewista has launched a patented appliance called NutraMilk that can produce two liters of additive-free nut milk in seven to 12 minutes.

Users of NutraMilk can use the nut or seed of their choice and with the addition of water can make up to 67 ounces of nut milk or 26 ounces of nut butter at a time.

Brewista worked with the industrial design department of Metropolitan State University of Denver, Colorado, since 2015 to create the NutraMilk prototype.

Brewista hopes to raise at least $35,000 during its Kickstarter campaign, and is offering systems for $210 each; once on the market NutraMilk will retail for $300. If successful, the company aims to complete all of its order from its fundraising round by October 2017.

Is there a market for it?

Almond Cow is a similar device but says its machine can produce almond milk at home in 30 seconds or less. 

Almond Cow made a similar play on Kickstarter earlier this year with the goal of raising $10,000 for its pitcher-shaped almond milk maker. The company ended up garnering nearly $170,000, suggesting there is a demand for such a device among consumers.

The difference with Almond Cow was that it could make almond milk in 30 seconds, but required the nuts to be soaked overnight and does not specify whether the machine can accommodate other nut varieties.

While NutraMilk has only been on crowdfunding site Kickstarter for a few days, Brewista president Brian Gross believes it will also appeal to a health conscious, clean-label sensitive consumer audience.

NutraMilk shortens the traditional method of making nut milk from 12 to 14 hours to 12 minutes, according to the company.

“It’s an incredibly complex and labor-intensive process, so I wanted to come up with a solution for consumers to enjoy homemade nut milk fast and in the comfort of their own home,” Brian Gross, Brewista, Inc. President, said.

The foodservice industry is also another targeted area for the start-up, especially coffee shops where customers are increasingly asking for coffee drinks made with various nut milks.

“I eventually began to notice that coffee shops were having to make nut milk themselves,” Gross said.

Benefits of making nut milk at home

Both Almond Cow and NutraMilk tout that their systems are healthier way to consume nut milks because the process is free from preservatives and additives such as carrageenan and vitamin A palmitate.

Besides convenience over the traditional method of making nut milk, using either machine will save the consumer money in the long run as the typical 32-ounce package of almond milk costs roughly $3. 

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