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Campina most sold consumer brand in Netherlands: IRI

By Mark Astley+

24-Mar-2014

Campina most sold consumer brand in Netherlands: IRI

Campina has been hailed as the most popular consumer brand in Dutch supermarkets for the twelfth time running, manufacturer FrieslandCampina has announced.

The Campina brand, which incorporates milk, lactose-free milk, flavored milk, yogurt, butter and cream, was ranked number one in a top 100 listing created for trade publication Food Magazine by market research firm IRI.

Malboro cigarettes and coffee brand Douwe Egberts completed the top three.

Campina was one of eight FrieslandCampina brands to make it into the top 100.

Friesche Vlag, the oldest dairy brand in the Netherlands, came in at 17, followed by Milner cheese at 29, Appelsientje fruit juice brand at 31, Mona dairy desserts at 41, Chocomel chocolate milk at 58, CoolBest fruit juice at 72, and DubbellFriss flavored water at 75.

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