Dean Foods has launched limited edition Halloween versions of its TruMoo milks.
Lowfat Vanilla and Lowfat Chocolate flavours will be sold throughout October 2013, packaged in ghost- and pumpkin-decorated bottles. Lowfat Vanilla TruMoo is tinted bright orange.
The company recommends that the Halloween milks are drunk on their own, or used to make seasonally-themed smoothies and treats.
"With the success of last Halloween's limited edition release in the northeast, we thought all ghosts and goblins across America should get to enjoy Halloween-inspired TruMoo this year," said Greg Schwarz, marketing VP, Dean Foods.
Schwarz claimed the drinks were “nutritious”, and parents would be satisfied with a product their children will enjoy. Dallas-based Dean Foods says its Halloween line is made from locally-sourced milk, without high-fructose corn syrup and with calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium.
Regular TruMoo chocolate, vanilla and strawberry milk varieties are available in 10-, 12-, 14- and 16-ounce bottles.