Fonterra offers asset investment system (e-Capex) to other manufacturers
Fonterra
The dairy giant, which was formed a year ago through the merger of Friesland Foods and Campina, has developed standards on advertising to children under the age of 12, who are especially susceptible to marketing messages. It says its standards are parallel to those introduced by other food firms.
It has pledged to comply with local legislation, agreed voluntary national advertising codes in the country of sale and our new standard.