The joint venture will provide plastic packaging for the milk and ice cream industry for customers such as Mother Dairy, Amul and Pepsico.
The company will operate as Greiner Packaging India with Greiner Packaging acquiring majority ownership of the new joint venture.
Axel Kühner, chairman, Greiner Group, told DairyReporter this venture is part of its global strategy to expand outside of Europe and into Asia. Last year, the firm acquired a 51% majority in Teknik Plastik and Teknik IML (In-Mold-Labeling) from the Özata Group, in Istanbul, Turkey.
The deal with Century Ultrapack means Greiner Packaging can supply large multinational customers in India for the first time.
Kühner said the company was interested in moving to India because it has a high development and growth potential in food packaging.
“It is important for us to take a leading role early on in the region. This expansion allows us to systematically pursue our globalization strategy and gives us even more opportunities to respond to the wishes of customers from abroad," added Kühner.
Joerg Sabo, marketing director, Greiner Packaging, told DairyReporter the announcement is Greiner Packaging’s first subsidiary in India.
"Our sister company Greiner Bio-One (also part of the Greiner Group) already has two sales offices in India. But this is our first subsidiary," Sabo said.
Mother Dairy Fruit & Vegetable, Ruchi Soya Industries
According to a report by Euromonitor, ‘Packaged Foods’ in India 2016, thanks to a ban on instant noodles last year due to impermissible levels of lead and/or monosodium glutamate, packaged food manufacturers have started to promote their improved products as healthy to reinstate confidence in their brands.
They are also changing packaging and labeling on their brands to remain transparent with consumers.
Companies including GCMF, Mother Dairy Fruit & Vegetable, and Ruchi Soya Industries increased their distribution and supply chain in rural India; launching smaller packs with lower price points, whereas international players still have to understand the dynamics of the Indian consumer mind-set.