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One Canadian Pizza retailer is relying on cheese to grab a share of Valentine’s Day spending, claiming the product leads a number of toppings as a key aphrodisiac, according to news reports.
Pizza Pizza says that after commissioning experts to examine the pizza topping most beneficial in setting the mood for a night of passion, cheese was found to contain a high level of the amphetamine phenylethylamine (PEA), reports United Press International (UPI).
The group claims that in testing, cheese was found to have ten times the level of PEA, linked to influencing moods such as feelings of love within the brain, over chocolate.
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