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‘Weekend warriors’ drive added protein demand

By Nicholas Robinson+

29-Sep-2014
Last updated on 30-Sep-2014 at 10:17 GMT2014-09-30T10:17:55Z

Consumers are seeking mainstream products with sports nutritional properties
Consumers are seeking mainstream products with sports nutritional properties
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Weekend fitness fanatics are driving the demand for more mainstream food and drink products, such as milk, fortified with sports nutrition ingredients.

Consumers were looking for products with milder sports nutrition qualities, such as Glanbia’s Avonmore Protein Milk, as they were leading more active lives, said Denis Carrigan, head of research and development at Glanbia Nutritional’s consumer food division.

The low-fat milk contains an added 50% extra high quality whey and casein protein than regular milk, Carrigan told FoodManufacture.co.uk in this podcast.

‘Aid muscle recovery’

“Consumers are looking for foods to aid muscle recovery without having to use a dedicated sports nutritional product,” he added.

To hear how food and drink manufacturers can take advantage of the increase in demand for functional everyday products, listen to Carrigan in this podcast.

Meanwhile, Glanbia Nutritionals recently opened a gluten-free (GF) dedicated oat milling operation in Portlaoise, Ireland, in response to an increase in demand for GF foods.

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