Tesco has come under fire for its milk adverts, which featured images of beef, not dairy cows.
People have taken to Twitter to say the blunder shows large supermarkets are out of touch with farmers.
Hereford cross cows – used by the beef industry - were used on adverts to promote Tesco’s cut in milk prices to £1 for a four pint bottle of milk.
'No understanding of farming'
@freerangechef tweeted an image of the advert at a local store and said, “Dear Tesco, why do you have pictures of beef cows while promoting cheap milk?”
@lowerloxleyfarm added “Come on Tesco this is Uttoxeter, a rural market town, and they know you don’t milk beef cows.”
“No surprise… big supermarket no understanding of farming or countryside,” said @homefarmhouse.
@pfm_beefisbest added “Tesco showing they really understand farming – NOT.”
The advert was promoting Tesco’s cut in the price of milk, which last week went from £1.39 for a four pint (2.27L) bottle of milk to £1.
Tesco had already angered farmers for starting a supermarket ‘price war,’ which they say could lead to price cuts across all supermarkets and other dairy products.
“We’re still losing two dairy farmers a week at this current moment of time,” David Handley, chairman, Farmers for Action, told DairyReporter.com last week.
“This price cut is the last thing the dairy industry needs.”
After Tesco cut its milk prices, Sainsbury’s followed suit before Morrisons undercut its rivals in the ‘big four’ by dropping the price of its Meadow Park milk to 84p for 2L. ASDA has been selling its four pint bottle at £1 for 13 months.
A Tesco spokesperson said, “As soon as we spotted this mistake we organised for new pictures to be used, which customers can expect to see in their local store very soon.”