SUBSCRIBE

Breaking News on Dairy Processing & Markets

Read more breaking news

 

 
INSIDE...TETRA PAK MODENA

Consumer packaging feedback key to cracking new markets: Tetra Pak

By Mark Astley+

16-Dec-2013
Last updated on 17-Dec-2013 at 11:03 GMT2013-12-17T11:03:00Z

Consumer packaging feedback key to cracking new markets: Tetra Pak
Consumer packaging feedback key to cracking new markets: Tetra Pak
Loading the player...

Consumer feedback on the functionality of packaging is increasingly important for Tetra Pak as it expands into new markets, according to the company's head of user experience research.

DairyReporter.com spoke with Tiziana Molaro, lead user experience researcher at Tetra Pak, during a visit to the company's R&D centre in Modena last week.

The user experience area, which consists of a mocked-up kitchen and meeting room, is monitored using a system of cameras and a one-way mirror. Tetra Pak uses the area to collect data from consumers, customers and retailers on the functionality of its latest packaging concepts.

These efforts are then furthered by work in different markets.

According to Molaro, the further Tetra Pak expands geographically, the more relevant the work done by its user experience team becomes.

"It is very important for our expansion in different kinds of markets," said Molaro. "It is very important to study, to observe, and collect the needs from the consumer all around the world."

"It is really important to go out from the lab and really try to understand what the user needs."

"Users can have different needs," said Molaro.

"For example, how the refrigerator of a US or a Chinese person is organised can be different."

Images courtesy of Tetra Pak.

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Unilever revamps margarine packaging

Unilever revamps margarine packaging to promote active plant ingredients

Unilever has partnered with Design Bridge design agency to change its Flora ProActiv spread...

Behind the scenes of the parmesan cheese factory

‘Hard cheese made easy’: Behind the scenes of the parmesan cheese factory Part II

In Part II of our tour behind the scenes of Parmesan cheese factory Parmigiano...

Behind the scenes of a parmesan cheese factory

‘Hard cheese made easy’: Behind the scenes of a parmesan cheese factory Part I

Parmigiano Reggiano is a PDO (Protected Designation of Origin) product that was first produced...

Thinfilm smart labels for temperature sensitive dairy products

Thinfilm to launch smart labels for temperature sensitive dairy products

Thinfilm will launch a smart labels product line next year focusing on temperature sensitive...

Tetra Recart expands globally entering Middle East snack category

EXCLUSIVE: Tetra Recart expands globally entering Middle East snack category

Tetra Recart, part of dairy processing and packaging firm Tetra Pak, is strengthening its...

Stora Enso expands RFID technology across wine, food and dairy markets

Stora Enso expands RFID technology across wine, food and dairy markets

Stora Enso is continuing to expand its intelligent packaging (IP) technology across the wine,...

Digimarc intelligent packaging is like a built-in media network

Digimarc: ‘Think about packaging as your own built-in media network’

Active, intelligent packaging is similar to the 1950s phenomenon of TV, according to Digimarc,...

5-c creator Serge Hercberg on nutrition logos, lobbies and conflicts of interest

5-c creator Serge Hercberg on nutrition logos, lobbies and conflicts of interest

Professor Serge Hercberg

Director of nutrition research, University of Paris 13

Active, intelligent packaging industry to double to €32bn by 2022

Active, intelligent packaging industry to double to €32bn by 2022

The active, intelligent packaging industry will double in size from €15bn in 2015 to...

Tetra Pak introduces 3D virtual reality simulator at Gulfood

Tetra Pak introduces 3D virtual reality simulator at Gulfood

Tetra Pak showcased its 3D virtual reality simulator at Gulfood to show guests how...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...

Products