SUBSCRIBE

Breaking News on Dairy Processing & Markets

Read more breaking news

 

 
INSIDE...TETRA PAK MODENA

Consumer packaging feedback key to cracking new markets: Tetra Pak

By Mark Astley+

16-Dec-2013
Last updated on 17-Dec-2013 at 11:03 GMT2013-12-17T11:03:00Z

Consumer packaging feedback key to cracking new markets: Tetra Pak
Consumer packaging feedback key to cracking new markets: Tetra Pak
Loading the player...

Consumer feedback on the functionality of packaging is increasingly important for Tetra Pak as it expands into new markets, according to the company's head of user experience research.

DairyReporter.com spoke with Tiziana Molaro, lead user experience researcher at Tetra Pak, during a visit to the company's R&D centre in Modena last week.

The user experience area, which consists of a mocked-up kitchen and meeting room, is monitored using a system of cameras and a one-way mirror. Tetra Pak uses the area to collect data from consumers, customers and retailers on the functionality of its latest packaging concepts.

These efforts are then furthered by work in different markets.

According to Molaro, the further Tetra Pak expands geographically, the more relevant the work done by its user experience team becomes.

"It is very important for our expansion in different kinds of markets," said Molaro. "It is very important to study, to observe, and collect the needs from the consumer all around the world."

"It is really important to go out from the lab and really try to understand what the user needs."

"Users can have different needs," said Molaro.

"For example, how the refrigerator of a US or a Chinese person is organised can be different."

Images courtesy of Tetra Pak.

Related suppliers

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Glanbia Nutritionals introducing new dairy products at IFT17

Glanbia Nutritionals introducing new dairy products at IFT17

Glanbia Nutritionals, a global nutrition and formulation company, is showcasing new ingredients at IFT17...

DuPont launches stabilizer for plant-based beverages

DuPont launches stabilizer for plant-based beverages

DuPont Nutrition & Health (DuPont) has launched a new ingredient in its Danisco range...

Peptan collagen peptide has dairy product options

Peptan collagen peptide has dairy product options

Collagen peptides are finding their way into more and more dairy products, as they...

FrieslandCampina focuses on sports nutrition rich in proteins

FrieslandCampina focuses on active people with sports nutrition rich in proteins

FrieslandCampina has introduced its own protein-rich sports nutrition range under the Vifit Sport brand.

Treofanphthalate-free packaging and mineral oil barriers

Treofan turns to phthalate-free packaging films and mineral oil barriers

Jürgen Schischko

Technical service director, Treofan

Braskem packaging changes color if a product is unfit for consumption

Braskem packaging changes color if a product is unfit for consumption

Marcia Pires

polymer science researcher , Braskem

Mettler-Toledo Safeline metal detection systems

Mettler-Toledo Safeline debuts four enhancements on its metal detection systems

Mettler-Toledo introduced four enhancements on its Safeline metal detection systems at Interpack.

Tetra Pak unveils new technologies

Tetra Pak unveils new technologies

At the recent Hannover Messe event in Germany, global company Tetra Pak unveiled new...

Recycling robotics uses AI to sort cartons from other materials

Recycling robotics uses AI to sort food and beverage cartons from other materials

A new artificial intelligence-powered robotics system has been developed to divert cartons away from...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...