Kavli redesigns cheese spread packaging for on-shelf appeal and extended shelf life

By Jenny Eagle

- Last updated on GMT

Kavli redesigns cheese packaging for extended shelf life

Related tags Food Food safety

Kavli food group has partnered with injection molder RPC Superfos and IML label manufacturer, Verstraete IML, to redesign its cheese spread packaging.

The trio formed a partnership in 2013 to create a barrier IML packaging.

Shelf life extended to nine months

This time, the company founder, Olav Kavli, had three objectives to redesign the packaging; stand-out shelf appeal; to extend the shelf life of the cheese spread to nine months and to create a lid that fits on three different product formats.

Jan Van Iseghem, regional sales manager Europe, Verstraete IML, told DairyReporter, barrier IML not only extends the shelf life of the food product but the ethylene vinyl alcohol (EVOH) layer in the IML label helps maintain the flavour and aroma.

It makes preservatives unnecessary as well​,” he said.

Verstraete IML has two types of IML labels: oxygen barrier IML labels and light barrier IML labels. Kavli opted for the thin wall, oval, oxygen barrier IML packaging and provided the design for the packaging itself​.”

IML packaging can be manufactured and decorated in one fell swoop. This significantly reduces production costs: stocking blank packaging is superfluous and storage and transport costs become a thing of the past. This consumes less energy and emits less CO2​.”

Orkla Foods Denmark

Kavli is one of Norway's largest and most international food and drinks companies, with companies in Norway, the UK, Sweden and Finland. Cheese spread is an important product for the manufacturer.

Solid-international-growth-for-Kavli-Big-8345-17

Kavli Group announced in January this year it has agreed to divest its Danish operations to Orkla Foods Denmark fowling approval by the competition authorities in late Q1 2016.

Erik Volden, CEO, Kavli Holding, said it was not an easy decision to sell the operation but as the only business whose main focus was on the cordial category, it had little in common with the rest of the group.

Orkla Foods is a supplier of brands including Fun, Grønne Gaarden, Kavli, Scoop and Blomberg’s Glögg.  

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1 comment

Questioning the real need & sustainability

Posted by William Anjowski,

While shelf-life & food preservation are generally good goals due to the high level of food wastage, we should question whether this type of packaging is justifiable. Particularly for this type of product, which is (a) typically refrigerated, (b) but still gets used fairly quickly, and (c) with low per-unit value as containers are small & low-cost. With EVOH, the packaging is now perhaps less recyclable, or at best, introduces gel defects in the polyolefin recycle stream. Just wondering what market research led to this decision & whether the need is really there. My guess is it's just an effort at marketing differentiation.

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