SUBSCRIBE

Breaking News on Dairy Processing & Markets

Read more breaking news

 

 

Oystar head sets out double digit growth strategy

By Guy Montague-Jones , 20-May-2011
Last updated on 20-May-2011 at 13:32 GMT2011-05-20T13:32:20Z

Oystar head sets out double digit growth strategy

Oystar CEO explains how its growth plans centre on transforming the company from a collection of “little kingdoms” to a trademark focused on emerging markets.

The German machinery company has set a target of recording annual growth of 10 per cent until 2015.

To achieve that goal, Oystar CEO Tom Graf told this publication that the company would be targeting emerging markets by expanding its range of mid-market machines.

Graf said the recession had spurred the company to rethink its strategy and change the way it operates. The CEO said: “We were in former times a typical German engineering company very much concentrating on what techniques we could offer to our customers instead of asking our customers what are your needs in your markets.”

Oystar has therefore reorganised its business structure to be more market focused with the creation of business units for dairy, pharma, consumer and food.

Graf added that he has focused on making Oystar a more cohesive group with a common identity rather than a loose collection of brands or “little kingdoms”. As part of the new strategy Oystar is also moving away from processing machinery and is rebranding itself as “the packaging company” rather than “the process and packaging group”.

Label Insight on food transparency revolution with software

Label Insight aims to drive the food transparency revolution forward with cloud-based software

Food label transparency based on ingredients is becoming more important, Label Insight's VP of...

The Healthy & Natural Show: Could macadamia milk knockout almond milk?

Trendspotting at The Healthy & Natural Show: Could macadamia milk knockout almond milk?

Milkadamia, a macadamia milk manufacturer, says it sources its nuts from "free-range trees" in...

Dairy farmer to print 3D cheese

Start-up entrepreneur to use raw milk from her farm to print 3D cheese

Michaela van Leeuwen, who runs a dairy farm with her husband, in Cortenoever, the...

Start-ups are inventing the future & big business needs to partner now: Unilever Foundry creator

Start-ups are inventing the future & big business needs to partner now: Unilever Foundry creator

Start-ups are changing the food industry from trailblazing new ideas to providing new growth...

Upcoming EU sports nutrition law revamp – a win for industry?

Upcoming EU sports nutrition law revamp – a win for industry?

Craig Simpson

EU food law expert , Steptoe & Johnson

Refreshment and nutrition drive demand for vegetable ingredients

Refreshment and nutrition drive demand for vegetable ingredients

Vegetable ingredients are winning favor with consumers who value them as a healthy part...

Protein could give endurance athletes an extra edge, says Arla Foods

Protein could give products for endurance athletes an extra edge, says Arla Foods Ingredients

A new fast absorbing protein from Arla Foods Ingredients could help crack open the...

America's dairyland to Thailand: Sizeable growth in ingredients

America's dairyland to Thailand: Sizeable growth in ingredients

Greg Rodriguez

Sales manager, Grassland Dairy Products

Thai tastes meet the heat through dairy flavours

Thai tastes meet the heat through dairy flavours

Cesar Gonzalez Acosta

Senior sales director, DairiConcepts

American dairy's newest frontier

American dairy's newest frontier

Dali Ghazalay

Regional director, US Dairy Export Council

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Key Industry Events