SUBSCRIBE

Breaking News on Dairy Processing & Markets

Read more breaking news

 

 
DISPATCHES FROM PACKFORUM: CHEESE 360 (2012)

Packaging shows 'France means cheese', but the UK also a story to tell: Sealed Air Cryovac

By Ben Bouckley , 26-Mar-2012
Last updated on 26-Mar-2012 at 14:55 GMT2012-03-26T14:55:41Z

Packaging shows 'France means cheese', but the UK also a story to tell: Sealed Air Cryovac
Packaging shows 'France means cheese', but the UK also a story to tell: Sealed Air Cryovac
Loading the player...

'France means cheese' to many people, due in part to brands' skilful use of packaging to stress provenance, as Sealed Air Cryovac's packaging designer Sam Clough told DairyReporter.com in this exclusive podcast recorded at Packforum Cheese 360 in Paris last Thursday.

Clough, who heads up Cryovac's Cre8 Strategic Package Design Group, told us that French cheese brands (such as Isigny Ste Mere, pictured) were clever at linking packaging via images, fonts, colours to the "story of production".

He said this built a sense of history and provenance within the brand, and that Dutch producers (for instance) could learn from this to boost export sales, taking products away from a "commodity cheese" image.

Meanwhile, he said that British cheese producers were successfully stressing taste as a 'navigating aid' for the consumers via creative language used on packs, such as 'sweet and tangy', 'strong and tasty', and linking this to overall packaging design. 

Related suppliers

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Dannon grows as it fulfills promise to improve its products’ nutrition, fund healthy eating research

Dannon grows as it fulfills promise to improve its products’ nutrition, fund healthy eating research

As The Dannon Company nears the finish line for fulfilling its promise to improve...

Label Insight on food transparency revolution with software

Label Insight aims to drive the food transparency revolution forward with cloud-based software

Food label transparency based on ingredients is becoming more important, Label Insight's VP of...

The Healthy & Natural Show: Could macadamia milk knockout almond milk?

Trendspotting at The Healthy & Natural Show: Could macadamia milk knockout almond milk?

Milkadamia, a macadamia milk manufacturer, says it sources its nuts from "free-range trees" in...

Dairy farmer to print 3D cheese

Start-up entrepreneur to use raw milk from her farm to print 3D cheese

Michaela van Leeuwen, who runs a dairy farm with her husband, in Cortenoever, the...

Start-ups are inventing the future & big business needs to partner now: Unilever Foundry creator

Start-ups are inventing the future & big business needs to partner now: Unilever Foundry creator

Start-ups are changing the food industry from trailblazing new ideas to providing new growth...

Upcoming EU sports nutrition law revamp – a win for industry?

Upcoming EU sports nutrition law revamp – a win for industry?

Craig Simpson

EU food law expert , Steptoe & Johnson

Refreshment and nutrition drive demand for vegetable ingredients

Refreshment and nutrition drive demand for vegetable ingredients

Vegetable ingredients are winning favor with consumers who value them as a healthy part...

Protein could give endurance athletes an extra edge, says Arla Foods

Protein could give products for endurance athletes an extra edge, says Arla Foods Ingredients

A new fast absorbing protein from Arla Foods Ingredients could help crack open the...

America's dairyland to Thailand: Sizeable growth in ingredients

America's dairyland to Thailand: Sizeable growth in ingredients

Greg Rodriguez

Sales manager, Grassland Dairy Products

Thai tastes meet the heat through dairy flavours

Thai tastes meet the heat through dairy flavours

Cesar Gonzalez Acosta

Senior sales director, DairiConcepts

Key Industry Events