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ProFood Tech 2017

Tetra Pak launches smaller packaging to capture sports nutrition and fortified milk markets

Mary Ellen Shoup

By Mary Ellen Shoup+

Last updated on 05-Apr-2017 at 15:54 GMT2017-04-05T15:54:51Z

Tetra Pak unveiled smaller on-the-go packaging at ProFoodTech in Chicago this week.
Tetra Pak unveiled smaller on-the-go packaging at ProFoodTech in Chicago this week.

Tetra Pak has launched two new portion size options, Tetra Prisma Aseptic 200 and 250 Edge with DreamCap 26, targeting on-the-go consumers.

The new smaller packaging options use the same basic structure as the Tetra Prisma Aseptic 330 mL DreamCap, which is now used by more than 340 brands, according to the company.

Targeting the US market

The packaging will be targeted at the sports nutrition and fortified beverage market, especially in North America.

“Americas, especially the US, is a big market for portion packs,” VP of communications for Tetra Pak Americas, Vincent Michelet, said during a press conference at ProFoodTech in Chicago April 4-6.

Up to speed with on-the-go lifestyle trend

More than 40% of Americans are turning to on-the-go snacking at least once a week to fulfill their nutritional needs, according to Roper Reports Worldwide 2015, with fortified fortified milk and drinking yogurt being among the most popular choices.

However, Tetra Pak recognized a need for a smaller packaging option than its 330ML Tetra Prisma, which left some consumers feeling “too full” according to consumer studies.

The company says this equates to a huge market potential for portion packages under 250 mL, as global demand for the downsized packaging is projected to grow to 19bn gallons (72bn liters) by 2019, up 10% from current volumes.

Optimized drinking experience

The new packages offer consumers smaller size options with the same re-sealable one-step closure of DreamCap based on research that looked at drinking styles, beverage flow and other elements, the company said.

2 comments (Comments are now closed)

LENA KUMAR foodsfood industry

complete detail about tetra pack for small unit get quotation thanks Lena Kumar Salem Tamilnadu India

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Posted by Kumar
05 April 2017 | 14h392017-04-05T14:39:58Z


Great to see a company be willing to adapt to the needs of the market. Good products and good packaging are ones that don't try to bully the market. We try to help our customers with this every day in the world of decorative tin cans at

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Posted by Tyler
05 April 2017 | 14h172017-04-05T14:17:13Z

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