SUBSCRIBE

Breaking News on Dairy Processing & Markets

Read more breaking news

 

 

Unilever revamps margarine packaging to promote active plant ingredients

By Jenny Eagle+

05-Dec-2016
Last updated on 05-Dec-2016 at 12:50 GMT2016-12-05T12:50:10Z

The Unilever Pro Active packaging.

The Unilever Pro Active packaging.

Unilever has partnered with Design Bridge design agency to change its Flora ProActiv spread packaging to promote a premium, healthy lifestyle message.

The firm spoke about its new logo, typography, visual identity and photography, focusing on the ‘Pro’ and ‘Activ’ (active plant ingredients) at Journées Francophones de Nutrition (JFN) tradeshow in Montpellier, France, last week (November 30-December 2).

Tea, margarine spreads, soups

 

Suzanne Jouen, nutrition manager, Unilever, said it was exhibiting three brands at JFN; Lipton tea and infusions, margarine spreads and Knorr soups.

The Flora ProActiv range includes skimmed milk and vegetable oil-based soft spreads that contain added plant sterols, an active ingredient that can lower LDL (or “bad”) cholesterol,” she said.

To promote its health claim, Unilever focused on the ProActiv brand name and identity on and off the pack by framing Pro in a hexagonal shape to represent molecular structures.

Chloe Templeman senior designer at Design Bridge said the hexagons subtly suggest the science behind 'cluster and flow’, the process by which ProActiv's plant sterols attract cholesterol molecules in clusters and flush them out of the body.

The new identity extends beyond the margarine spreads to ProActiv’s range of cholesterol-lowering products.

Larger pack format

Unilever launched the packaging in a larger format recently with an extra 40% for its Flora ProActiv 350g.

Last year, we focused on our active ingredient, plant sterols, to strengthen our message of actively lowering cholesterol and we want to continue building on this success with our new product, highlighting its healthy benefits and value for money,” said Albane Jeanbin, brand manager, Flora ProActiv.

Our 40% extra free variant will have a greater shelf presence and help attract customers looking for a cholesterol-lowering alternative to butter at a lower price point.”

DuPont launches stabilizer for plant-based beverages

DuPont launches stabilizer for plant-based beverages

DuPont Nutrition & Health (DuPont) has launched a new ingredient in its Danisco range...

Peptan collagen peptide has dairy product options

Peptan collagen peptide has dairy product options

Collagen peptides are finding their way into more and more dairy products, as they...

FrieslandCampina focuses on sports nutrition rich in proteins

FrieslandCampina focuses on active people with sports nutrition rich in proteins

FrieslandCampina has introduced its own protein-rich sports nutrition range under the Vifit Sport brand.

Treofanphthalate-free packaging and mineral oil barriers

Treofan turns to phthalate-free packaging films and mineral oil barriers

Jürgen Schischko

Technical service director, Treofan

Braskem packaging changes color if a product is unfit for consumption

Braskem packaging changes color if a product is unfit for consumption

Marcia Pires

polymer science researcher , Braskem

Mettler-Toledo Safeline metal detection systems

Mettler-Toledo Safeline debuts four enhancements on its metal detection systems

Mettler-Toledo introduced four enhancements on its Safeline metal detection systems at Interpack.

Tetra Pak unveils new technologies

Tetra Pak unveils new technologies

At the recent Hannover Messe event in Germany, global company Tetra Pak unveiled new...

Recycling robotics uses AI to sort cartons from other materials

Recycling robotics uses AI to sort food and beverage cartons from other materials

A new artificial intelligence-powered robotics system has been developed to divert cartons away from...

Tate & Lyle unveils upgraded innovation center

Tate & Lyle unveils upgraded innovation center

Tate & Lyle PLC, a global provider of speciality food ingredients and solutions, has...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...