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AGRANA Fruit acquires Argentinian company Main Process

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By Jim Cornall+


AGRANA Fruit has purchased Argentinian company Main Process, which prepares fruit for yogurt and ice cream.
AGRANA Fruit has purchased Argentinian company Main Process, which prepares fruit for yogurt and ice cream.

Austrian fruit processing company AGRANA Fruit, part of the AGRANA Group, has consolidated its presence in the South American market through the acquisition of 100% of the shares in Main Process S.A., a producer of fruit preparations.

Located in northeast Argentina, Main Process, which prepares fruit for yogurt and ice cream, employs around 175 people, and generated revenues of approximately €19m ($20.2m) in 2015.

The company also produces syrups for beverages, fillings for bakery products and fruit toppings, and has its own brand, Main Fusion.

Besides Main Process’ core business for industrial customers in the dairy and bakery sectors, AGRANA Fruit said additional sales potential exists in the quick-service restaurant and food service sectors.

Strategy of diversification

Johannes Kleppers, CEO of AGRANA Fruit, said the broad product range of Main Process in dairy, as well as the non-dairy segments, complements the company’s strategy of diversification.

AGRANA Fruit currently operates seven production facilities for fruit preparations on the American continent, four in the US and one in each of Argentina, Brazil and Mexico. Globally, AGRANA Fruit operates 24 sites on all continents.

AGRANA Fruit is the world market leader for fruit preparation for the dairy industry; its preparations are found in every third yogurt cup consumed worldwide. 

Financial details of the deal were not disclosed.

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