Breaking News on Dairy Processing & Markets

Quality Mark to increase consumer trust in Indian dairy products

Post a comment

By Jim Cornall+


India's National Dairy Development Board has launched a Quality Mark logo for dairy products to show they meet specific standards.
India's National Dairy Development Board has launched a Quality Mark logo for dairy products to show they meet specific standards.

India’s National Dairy Development Board (NDDB) has launched a Quality Mark logo for dairy products.

It was unveiled today by Shri Radha Mohan Singh, Hon'ble Union Minister for Agriculture & Farmers Welfare at Krishi Bhavan, New Delhi.

The Minister also awarded certificates to 14 manufacturing companies for adopting food safety and quality management systems for milk and milk products and adhering to Quality Mark parameters.

Competitive edge

The minister said the Quality Mark will provide dairy cooperatives and producer institutions a brand identity and a competitive edge.

“This will also contribute to building consumer confidence in dairy cooperative brands," Minister Singh said.

The Quality Mark is aimed at bringing about improvement in the value chain from producer to consumer, to ensure availability of specific standard quality milk and products.

Management committee

He added an 11-member management committee will oversee the activities of the Quality Mark.

The committee members include a representative from India’s DAHDF Department of Animal Husbandry, Dairying & Fisheries); managing directors of four federations representing the regions; a representative from the FSSAI (Food Safety and Standards Authority of India); and two experts in dairying.

Dairy producers are able to apply for the Quality Mark on their products, subject to adopting food safety and quality management systems for their products.

Shri Sudarshan Bhagat, Hon'ble Union Minister of State for Agriculture and Farmers Welfare, said the operations of participating dairy companies will be monitored and validated.

Assessment procedure

The assessment is a two-step process involving pre-assessment and a final assessment.

The pre-assessment covers the village-level procurement and processing infrastructure availability, training manpower and retail sales.

Dairy facilities scoring more than 70% in the preliminary assessment are considered for final assessment.

Shri Dilip Rath, chairman, NDDB added the award of a Quality Mark is valid for three years, subject to maintenance of quality, food safety standards and compliance with terms and conditions of the agreement.

A surveillance audit for checking compliance will be held annually.

Areas for improvement

Since the roll-out of the initiative last year, the NDDB received 55 applications from cooperatives across India.

Of these, 14 units have so far successfully cleared the two-stage assessment process.

The remaining 31 dairies were informed about areas of improvement to meet the standard, and have been given from six to nine months to comply.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Key Industry Events


Access all events listing

Our events, Shows & Conferences...