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Fonterra introduces products to Puerto Rico

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By Jim Cornall+

28-Feb-2017

Fonterra’s Anchor butter range on shelf in a Puerto Rico supermarket. Pic: Fonterra.
Fonterra’s Anchor butter range on shelf in a Puerto Rico supermarket. Pic: Fonterra.

Fonterra is introducing its Anchor and Mainland brands onto the market in Puerto Rico.

Puerto Rico, an unincorporated territory of the US, has the highest dairy per capita consumption in the Caribbean, with demand currently sitting at approximately 443,000 MT and continuing to grow.

Being a small island, the country relies heavily on imports.

Fonterra’s director global consumer export, Alexander Turnbull, said both brands are already available in 20 Caribbean countries.

Two local chefs with Fonterra’s Anchor cream products. Pic: Fonterra.

‘Flying start’

He said the company’s research has shown that demand for butter, cream and cheese has grown by more than 10% over the past five years, hence the brands being introduced to the market.

Fonterra’s director Caribbean and LATAM, Deosaran Maraj, said with a population of around 3.7m and one of the highest GDP’s per capita in Latin America, introducing products to Puerto Rico is a good opportunity for Fonterra.

“Our launch is off to a flying start, with two successful weeks on shelf and our Anchor UHT cream has already proven popular with local restaurants,” Maraj said.

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1 comment

Fonterra

Poor us in the UK no longer benefit from Fonterra NZ Anchor butter as they sold the UK rights to Arla restricting our choice. Arla makes no attempt to market Anchor butter now and have recently withdrawn Anchor cheese. Marketing is now concentrated on Lurpak but some of us do not want butter from cows kept in sheds.

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Posted by Jack Spratt
28 February 2017 | 15h072017-02-28T15:07:05Z

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