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Dannon takes Greek yogurt in new direction with launch of Oikos Greek Yogurt Dips

By Elaine WATSON , 04-Jun-2013

Dannon is expanding its Greek yogurt franchise with the launch of Oikos Greek Yogurt Dips.

The dips - which are available in 12oz containers in flavors including French Onion, Roasted Red Pepper, Cucumber and Dill, and Vegetable and Herb - contain half the calories and 80% less fat than traditional dairy-based dips, claims the firm.

According to data released by Information Resources, Inc. (IRI), the Oikos brand notched $284 million in its first year on the market, making it the most successful product launch of 2012. Click here.