SUBSCRIBE

Breaking News on Dairy Processing & Markets

Trends > Sustainability

DISPATCHES FROM ANUGA FOODTEC 2012

Tetra Evero Aseptic offers ultimate 'functionality' but we also address need for affordability: Tetra Pak

By Ben Bouckley , 11-Apr-2012
Last updated on 11-Apr-2012 at 13:10 GMT2012-04-11T13:10:56Z

Tetra Evero Aseptic offers ultimate 'functionality' but we also address need for affordability: Tetra Pak

Last May Tetra Pak launched the world's first 'carton bottle' called Tetra Evero Aseptic. Michael Grosse, executive vice president of development and engineering, told Ben Bouckley how it was performing in key markets and what the future held for a product designed with 'ultimate functionality' in mind.

Speaking to BeverageDaily.com at Anuga FoodTec 2012, Grosse (pictured) explained how Tetra Pak was expanding Tetra Evero Aseptic beyond its initial focus within the ambient white milk market, and integrating new technical advances such as its new separable polyethylene (PE) top for the carton.

"We are progressing now into new categories, coming now into enriched milks, milk with higher vitamin contents (as we have been launching this with customers in Spain), and I think that the sky is the limit," Grosse said.

Related products

Related suppliers

Stealth carrots and vegetable ingredients

Stealth carrots: How veggies are finding victory in F&B

Carrots might look dull compared to trendy super fruits and leafy vegetables, but the...

Tate & Lyle opens oat ingredients facility expansion

Tate & Lyle opens oat ingredients facility expansion

Henrik Schmidt

VP & GM Oat Ingredients, Tate & Lyle

Vox Pop: Consumers had this to say about GMO labeling...

Vox Pop: Consumers had this to say about GMO labeling...

On the heels of President Barack Obama signing into law a federal bill requiring...

Lycored survey says consumers will pay more for natural colors

Lycored survey says consumers will pay more for natural colors

Christiane Lippert

Head of marketing (food), Lycored

Arla Food Ingredients says change your body age

Arla Food Ingredients says change your body age

Consumers aged 50+ can’t do anything about their chronological age, but they can slow...

Lotito Foods’ Folios could revolutionize how consumers use cheese

Lotito Foods’ Folios could revolutionize how consumers use cheese

Consumers walking down the dairy aisle at a typical grocery store see a wide...

Dannon grows as it fulfills promise to improve its products’ nutrition, fund healthy eating research

Dannon grows as it fulfills promise to improve its products’ nutrition, fund healthy eating research

As The Dannon Company nears the finish line for fulfilling its promise to improve...

Label Insight on food transparency revolution with software

Label Insight aims to drive the food transparency revolution forward with cloud-based software

Food label transparency based on ingredients is becoming more important, Label Insight's VP of...

The Healthy & Natural Show: Could macadamia milk knockout almond milk?

Trendspotting at The Healthy & Natural Show: Could macadamia milk knockout almond milk?

Milkadamia, a macadamia milk manufacturer, says it sources its nuts from "free-range trees" in...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...