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FrieslandCampina develops responsible marketing standard

04-Jan-2010

Related topics: Markets

FrieslandCampina has brought in a new corporate standard for responsible marketing practices, with a view to helping children develop healthy eating habits and doing its bit to curb obesity.

The dairy giant, which was formed a year ago through the merger of Friesland Foods and Campina, has developed standards on advertising to children under the age of 12, who are especially susceptible to marketing messages. It says its standards are parallel to those introduced by other food firms.

It has pledged to comply with local legislation, agreed voluntary national advertising codes in the country of sale and our new standard.

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