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Not a collapse on dairy consumption but a rise on white brands

I can hardly foresee a reduction on dairy products in Southen Europe due to financial crisis.
What is sure, and started a couple of years ago, was a shift on the buying habits. More and more consumers abandon the producer's brands to trust ondistribution brands that offer (that consumers appreciate as) the same product for less money.

Posted by Jordi Saldo
19 June 2012 | 13h53

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Back to: Danone issues profit warning over Spanish dairy consumption collapse

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