Campina set to expand

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Germany's third largest dairy group, Campina, has announced that it
intends to strengthen its market presence for dairy desserts by
acquiring Strothmann, a medium-sized German dairy company.

Germany's third largest dairy group, Campina, has announced that it intends to strengthen its market presence for dairy desserts by acquiring Strothmann, a medium-sized German dairy company.

Campina says that the acquisition will increase its domestic market share for dairy desserts from 19 per cent to 22 per cent.

Currently in the German market desserts account for roughly 15 per cent of Campina's annual turnover. Strothmann registers annual turnover of 120m euros with a workforce of 330.

As part of Campina's efforts to focus on its core dairy activities, the group sold FDZ, its regional logistics subsidiary, and HGS, its supplier of dairy products to the catering trade, last year.

Campina's press release on the subject stated: "For strategic reasons, both Campina and Strothmann are looking to expand in the international dessert products market. The two groups have been working together for a long time and in recent weeks have been considering whether closer formal links would enable them to expand their strong market positions further. They do not exclude the possibility of a take-over."

Campina is an international company that specialises in the development, production, sale and distribution of dairy and dairy related consumer products and high quality ingredients for the food an pharmaceutical industry. The company has an annual turnover of €3.9 billion and markets leading brands such as Campina, Landliebe and Mona.

Related topics: Markets

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