For feta or for worse
company, Hellas. The move is designed to strengthen the
Scandinavian dairy's presence in the US market
Arla Foods is involved in a joint feta venture with the Greek dairy company, Hellas. The move is designed to strengthen the Scandinavian dairy's presence in the US market.
The company used this month's International Dairy Deli Bakery Association (IDDBA) food fair in Las Vegas to launch three new Greek feta cheeses. Sold under the Mediterra brand, the three products are a 200g retail pack and two cheeses for slicing at delicatessen counters.
"Our stand at the fair received many visitors and the reactions to the three products were highly positive," said Arla Foods' US marketing manager Jens Kauffman.
Most of Arla Foods' annual exports of cheese and butter (10,000 tonnes) are sold through deli counters in supermarkets.
"Consequently, the fair is particularly important to us," said Kauffmann. "Since most supermarkets only sell part of our range, the fair provides us with an opportunity to showcase the full range to buyers."
The IDDBA fair is the leading trade show for suppliers, importers and distributors within sales to supermarket delicatessen counters. This year, more than 500 companies exhibited at the show.
