Indian dairy looks to Europe
with a view to establishing a joint venture to manufacture and sell
a number of milk and milk-based products.
India-based Amrit Foods is in talks with European dairy producers with a view to establishing a joint venture to manufacture and sell a number of milk and milk-based products.
The company, which is a division of the Amrit Banaspati group, has already completed several rounds of talks with international dairy majors in order to secure a technical alliance for products including UHT (ultra heat treatment) cream, ready-to-eat desserts, puddings and shakes.
Amrit Foods' flagship UHT milk brand is Gagan which has achieved continual growth in sales over the past few years. The company is looking to consolidate this through the expansion of sales and reach of the product.
To achieve this, the company believes it needs to secure a number of co-packing agreements. Amrit foods is already co-packing for McDonalds and Mother Dairy and supplies UHT milk, flavoured milk and milkshake bases to these two companies.
Amrit Foods is also planning to upgrade its production facilities in India. The company also aims to operate 10,000 distribution outlets within the next few years.
The company is now set to explore other potential opportunities in the European dairy market.