In a bid to improve efficiency more and more food and beverage companies are demanding supplies that can operate at higher speeds than previously possible.
Stora Enso says the new paper grade is designed for optimal performance in high-speed bottle labeling operations. The Sweden-based company said it expects to release the paper on the market during the second quarter of 2006.
The company is currently testing the paper's production capabilities, from printing, lamination and die-cutting to automated label application systems.
The new product was developed in response to growing global interest from breweries seeking to reduce material costs, improve production efficiency and use labels with environmentally friendly characteristics, Stora Enso stated in a press release.
"There is a general trend of brand owner awareness in using a cost-effective and sustainable packaging alternative to plastic films," stated Eckhard Kallies, the company's sales director for technical and label papers. "Paper labels offer unique advantages to brewers. With significant cost savings over film and less price volatility, our new pressure-sensitive label paper will offer breweries exceptional performance and a sustainable label alternative for the one-way bottle segment."
The paper uses pressure-sensitive label techniques the company already uses for its wine and spirits markets.