News Briefs: Warburtons, Kraft and personalised popcorn.

By Linda Rano

- Last updated on GMT

Related tags: Nutrition, Kraft

Warbutons plans to open a new bakery, Kraft expands its healthy
living range, and popcorn becomes personalised.

Warburtons' new bakery Warburtons, owners of the UK's top bread brand, plans to open a new bakery near Bristol which should be operational by the end of the year. £45m is being invested in the Bristol site and the bread line should be installed first, said the company. No information was available about whether other Warburton goods will be produced at the new Bristol bakery. Last year, the company opened a £10m factory in Newport, Wales to supply increased demand for its products. Warburtons produces a full range of bread, fruited bread and bakery snacks including pancakes and crumpets. Kraft expands its range Kraft is to expand its South Beach Living range with new products to be marketed in the US. The South Beach Living range is based on the principals of the popular South Beach Diet, which advocates protein, fibre, whole grains, vegetables and unsaturated fat. Kraft says that its South Beach range may help with weight loss but is also intended for those who want to eat healthily and manage their weight. The new products include two chocolate pudding cups, which the company claims are a "great source of fibre and calcium with 60 calories per serving,​" and dark chocolate fudge covered wafer sticks available in two flavours; hazelnut crème and peanut butter. Each pack contains two wafers with 5 grams of protein and 3 grams of fibre, says the company. The company has also expanded its line of South Beach frozen microwavable pizzas which contain 350 calories or fewer per single-serve pizza. And it has introduced two South Beach hot sandwich melts "with at least22 gramsof protein and8 gramsof fibre​." According to the company's research, although women like chocolate, pizza and deli-style sandwiches, they often feel they should give them up in a quest for a healthier lifestyle. 53 per cent of women surveyed tried to eat for health most of the time and nearly as many indulged in chocolate everyday but wished there were healthier alternatives with chocolate flavouring, said Kraft. Turning to savoury temptations, 60 per cent of women selected pizza and 39 per cent preferred a hot sandwich. Kraft said the survey was conducted in May online with a random sample of 1,049 women, aged 40-65 selected to match US demographics. Personalised Popcorn Popcorn delivered in personalised photo greeting cans is being launched in time for Father's day (June 15) in the United States by The Popcorn Factory, based in Illinois. Customers are being invited to upload their photo on the company's website and include their message "for the perfect personalised snack​." The cans are available for 3 and 4 popcorn variety tins. The company says that it specialises in selling popcorn, in 18 flavours, contained in exclusively-designed cans through its website and catalogue. Last month Mars announced that M&Ms can now be printed with customers' faces, available through a dedicated website, mymms.com. Images can be combined with up to three custom messages "creating a powerful and personalised story-telling experience​," claims the company.

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