This measure was originally announced in the summer at the height of the milk price crisis as part of an emergency package designed to boost producer milk prices and help struggling farmers.
Since then prices had improved somewhat but EU agriculture commissioner Mariann Fischer Boel said the promotional programmes are still important.
“I’m pleased to see that the dairy market situation has improved since last summer, which is to a large extent thanks to the measures we introduced,” said Fischer Boel.
“I hope that these extra promotional schemes will underpin this improvement. But I also think it’s important to do all we can to promote dairy products in general, because they form an important part of a balanced, healthy diet.”
There have been 13 programmes approved in 11 member states. Running for a period of three years, the total budget for the programmes is €35.8m, of which the EU contributes €17.9.
Professional agricultural organisations fund the remaining amount. They presented programme proposals before 15 October and the Commission selected the eligible projects. To see a table of the selected programmes and their budgets click here.