6. Dannon Activia gets disappointing feedback
Impressive growth in pro- and prebiotic spoonable yogurt in the US (sales leapt from €438.2m or $562.5m in 2006 to €1.561bn in 2011: Euromonitor International) was not matched by consumer reaction to Danone brand Dannon Activia.
Pictured here in its cherry incarnation, Activia posted a 'below average' score in the Harris Interactive poll.