Greek and Greek-style products accounted for 29% of US yogurt launches in year to June 2012

By Elaine WATSON

- Last updated on GMT

Greek and Greek-style products accounted for 29% of US yogurt launches in year to June 2012
Launches of Greek and Greek-style products accounted for 29% of US yogurt launches in the 12 months to the end of June 2012, according to new data from Innova Market Insights.

Meanwhile, nearly 8% of global yogurt launches over the same period were positioned as Greek or Greek-style, said the firm.

There has also been a flurry of activity in the frozen Greek yogurt market in the US, with a frozen version of Stonyfield's Oikos organic brand, frozen Greek yogurt options from YoCrunch, Greek-style frozen yogurt products from Ben & Jerry’s and new Original and Greek-Style frozen yogurt options from Yoplait, said Lu Ann Williams, Research Manager at Innova Market Insights.

“The healthy yet indulgent image of the products offers consumers an affordable everyday treat option, with the additional bonus of a healthy, natural image.”

 

Related news

Show more

Related products

show more

The great yogurt debate 2022

The great yogurt debate 2022

IFF | 30-Nov-2022 | Product Brochure

Nutritious, delicious and endlessly versatile – yogurt products are a favorite with shoppers across Europe.

Benefit from our plant-based dairy expertise.

Benefit from our plant-based dairy expertise.

ADM | 01-Nov-2022 | Case Study

Are you looking to elevate your work in plant-based dairy? ADM is ready to help with a full ingredient pantry and advanced formulation expertise to meet...

Discover the secret to exceptional non-dairy m*lks

Discover the secret to exceptional non-dairy m*lks

Amano Enzyme Inc. | 21-Oct-2022 | Infographic

We’ve cracked the great non-dairy m*lk puzzle! Put an end to your plant-based m*lk formulation woes with our enzymes – the missing puzzle piece you’ve...

Related suppliers