Drugs in your moloko?
They’re clearly not official advertisements, but would a history of milk in popular culture be complete without a mention of Anthony Burgess’s novel and Stanley Kubrick’s film A Clockwork Orange?
The dystopian plot turns the wholesome milk bars of the 1930s on their head, transforming them into nightmarish establishments where teenagers rink their dairy laced with mind-altering drugs, called “milk-plus”, to fuel a night of “ultra-violent” brawls.
To this day, the film’s Korova Milk Bar, which subverted clean-living dairy bar campaigns, achieves the distinction of being even more controversial than the unpasteurised “raw milk” movement.
