Volac strikes Upbeat note with whey protein
DairyReporter.com editor Mark Astley says of Volac’s Upbeat drink: “There’s nothing like this on the market,” and this beverage launch (at London’s Vitality Show in March) was the first to pair fresh liquid whey protein concentrate with real fruit juice.
Each 250ml bottle – marketed under Volac’s Good Whey Company brand – has 20g of protein, fewer than 150 calories, 2g of fat and less than half the sugar found in standard smoothies and fruit juices.