The Milk Processor Education Program (MilkPEP), the brains behind the popular Got Milk? campaign, unveiled two new campaigns at Dairy Forum 2014 - Milk Life and The Great American Milk Drive.
Milk Life, which is scheduled for a nationwide launch in late February, has been designed to position milk as "more than just what you drink at breakfast." MilkPEP believes that Milk Life will become its "next 20 year campaign." The Great American Milk Drive, which will launch at the end of March, will meanwhile make it easier for Americans to buy white milk for local food banks.