Chi Coconut Products - Vita Coco welcomes competition
By Ben BOUCKLEY
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Chi Coconut Products
I chatted to the Vita Coco marketing team yesterday – who said the UK market for coconut water is really taking off.
The number of brands in this space at Foodex 2014 was striking – here is one of them. Vita Coco's marketers told us they welcomed the competition (provided product quality is good), which is helping the category move from the world foods aisle into the mainstream beverage fixture.