DairyMachineryReview, which launched late last month, was developed as a one-stop-shop for dairy machinery information, including capability, third party reviews, history, and manufacturer details.
It also enables users to buy and sell machinery, post and apply for jobs, and search for relevant industry exhibitions.
While consumers can search the internet for information on virtually any product, the same could not have been said for many trade markets, said Ben Leuty, managing director, DairyMachineryReview.
He believes the site will leave users in a better position to make an educated decision on dairy machinery.
“The way people shop is evolving alongside the internet,” said Leuty.
“In the years gone by, customer would typically see an advert, or already have a product in mind, and then go to the shop to see whether it was for them, or not as the case may be.”
“These days, people see an advert and rather than go to the shop, they pick up the nearest laptop or tablet and search for reviews, star ratings and other such information which allows them to then and there create an impression on the product suitability before even leaving home or place of work," he added.