2014 SPECIAL EDITION: HEALTHY AND FUNCTIONAL DAIRY
Functional ice cream
By Mark ASTLEY
- Last updated on
Earlier this year, DairyReporter.com reported that Relaxation Solutions, a subsidiary of Bebida Beverage Company (BeBevCo), had partnered with 80s comedy duo Cheech and Chong to launch a hemp-infused relaxation ice cream in the US.
Using BeBevCo's Cheech and Chong’s Nice Dreams Ice Cream as an example, Sabin said developments of this nature are "a way to curb the rise" of frozen yogurt, which are "perceived as healthier by consumers."
"Marketers are repositioning ice cream to enhance consumer experience," said Sabin, "but BeBevCo has gone beyond the traditional flavor criteria to focus on the very experience resulting from ice cream consumption."