TOUR TETRA PAK'S R&D FACILITY: EXCLUSIVE PHOTO GALLERY
Harnessing shopper and consumer insights
By Ben BOUCKLEY
- Last updated on
Michela Vallalta, director of consumer intelligence, identified on-the-go convenience as a key mega-trend, and said Tetra Pak research shows that 35% of global consumers are prepared to pay more for products that cost them less – in terms of making their lives easier.