TOUR TETRA PAK'S R&D FACILITY: EXCLUSIVE PHOTO GALLERY
Hitting that vital ‘sweet spot’ to balance cost and value
Fabio Thomazelli, product manager, opening, closure and straw, discussed the need to balance value against cost. He said it was vital to hit the ‘sweet spot’ whereby consumers might accept slightly reduced convenience when this means a significantly decreased the cost of production. Look out for our podcast with Fabio next week!
