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Environmental innovation to build ‘tangible’ brand value
By Ben BOUCKLEY
- Last updated on
Omer Emran, product manager environmental innovation, told the press that despite the higher cost attached to its bio-based portfolio – which includes caps and coatings – brands can “add tangible value to their environmental ambitions and public commitments” by using them, in terms of reducing their CO2 emissions and carbon footprint, and meeting renewability and recycling targets.