CHRIS RUNNING, founder, Caveman Foods: ‘Many retailers are carving out a Paleo set in their stores’
By Elaine Watson
- Last updated on
Though not everyone is convinced that the dietary rot set in once we stopped hunting and gathering and started to grow crops and raise animals for food, there’s no doubt that the ‘Paleo’ diet is gaining traction, and Caveman Foods – the brainchild of serial entrepreneur Chris Running - is poised to cash in.
Caveman Foods, which launched in 2011, is now doing "well over $20m,” with products in "upwards of 20,000 doors,” says Running: “Many retailers are carving out a Paleo set in their stores. Even Walmart is exploring this, and I expect to see more retailers carving out a distinct Paleo set that will include gluten-free. Paleo will be bigger than gluten-free; gluten free is just one part of Paleo.”