MATT OSCAMOU, co-founder, Frontier Snacks: Bite-sized innovation
By Elaine Watson
- Last updated on
Matt Oscamou started to attract some serious attention when he secured financial backing for his bite-sized fruit & nut snacks from Linkedin CEO Jeff Weiner, among others, and he is now doing a healthy trade in almost 1,000 stores nationwide from Sprouts to Costco, as well as a series of independent retailers, health clubs, cycling stores and online channels.
“Instead of having shoppers wade through the main chips or the crackers aisle to find something healthier, we’re seeing retailers start to put all these better-for-you snacks together in a smart snacking set, a place where people can go and grab a handful of things that will last them the week,” says Oscamou.