ASHLEY ROSSI, founder, OrgaNums: 'The babyfood category is ripe for reinvention'
By Elaine Watson
- Last updated on
Refrigerated babyfood has the potential to create a new super-premium sub-segment in a category in need of fresh thinking, says Ashley Rossi, founder of ‘cold-pressed’ organic baby food brand OrgaNums, which debuted at the Healthy & Natural Show in Chicago.
One of several new brands offering refrigerated products treated with high pressure processing (HPP) instead of heat, Naperville, Illinois-based OrgaNums is targeting two sets of consumers: Parents that currently make their own babyfood, and parents that already purchase babyfood, but want to trade up to something fresher.