SHIRAZ NOOR & ANSHA DUA, co-founders, The Chaat Co: Who said yogurt had to be sweet?
By Elaine Watson
- Last updated on
New York startup The Chaat Co aims to revolutionize the US yogurt category - which hitherto has focused on sweet breakfast options – with savory yogurts with spicy mix-ins inspired by Indian street snacks called chaat that are perfect for mid-afternoon snacking.
Co-founder Shiraz Noor (pictured left) says: “The snacks are different from typical yogurt mainly in the fact that they do not contain any added sugar, and instead they’ve got on-trend spices, fruits and vegetables and are made with grass-fed whole milk yogurt that is creamy, tart and perfectly stir-able.”
Each snack comes with a topping of crunchy puffed lentils seasoned with sea salt, cumin and turmeric that are ready to mixed-in before eating.